§ Calculator

What does your dirty CRM data actually cost?

Plug in contact count, duplicate rate, and the hourly cost of the admin cleaning it up. See the quarterly number. No email required. No lead capture. Math is visible.

Reality check: most orgs underestimate duplicate rate. A fresh dedup scan on an untouched CRM usually finds 5–12% duplicate contacts. Under 3% means your intake rules are tight. Over 15% means the process has been broken for a while.

What to do with the number: compare it against the all-in cost of either (a) another CRM admin or (b) a back-office process carrying the cleanup. See CRM Ops hub.